Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Yacoob
November 3, 2021 at 10:13 pmI’d be interested to read the full article. Maybe they’re referring to COMMERCIAL blogging – which I have never really considered as legitimate. Maybe it is, but the more personal blogging – like what many of us do – cannot be relegated and disregarded. If you regularly post on your blog, that’s blogging – regardless of follower count. I’d rather have 5 sincere, engaged followers than 1000 bots or disinterested people who give nothing substantial back to me as a writer.
Frames of Life Blog
November 4, 2021 at 6:26 amYeah, I suppose it’s referring to commercial blogging. Blogging to me is a leisure. If we try to make it commercially viable is when it becomes stressful. Like you, engaging blog matters more than anything. Here it is! — https://www.irevuo.net/most-blogs-fail-why/
Mireya
November 3, 2021 at 9:18 pmI totally get you. I don’t get that eaither. My blog is a my journal. I write my thoughts on art of course. I love painting. I say just write and have fun. Your blog can be successful without the 1000. I know numbers matter but write from the heart and that will radiate and spark curiosity. Ok I need to tell myself this all the time too!
Frames of Life Blog
November 4, 2021 at 6:28 amI’m just like you, writing for leisure. You’re right, writing should be fun. Sometimes, others numbers are intimidating and make me paranoid.